One beautiful thing of the web, beside many others, is you can do a lot of collaborative works. As one ever said, "Two heads are better than one", Web2.0 technology allow us to share ideas, comments, suggestions, critics to what our colleagues do.
Today anyone can create and own their own blog. For free. Put their thoughts there, receive comments and critics. Make their ideas even better, post again to the blog. And the ball rolls quicker and quicker.
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